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Dunne, Patrick M.

Retailing / [book] Patrick M. Dunne, Robert F. Lusch - 6th ed. - Mason, OH : Thomson/South-Western, c2008. - xxiii, 552 p. : col. ill.

Includes bibliographical references and indexes

ISBN: 9780324364378 0324364377 9780324362794 (hbk. : student ed.) 032436279X (hbk. : student ed.)

Subjects--Topical Terms:
Retail trade

LC Class. No.: HF5429 / .R478 2008