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The power of retail branding / [book] Arthur A. Winters ... [et al.] - New York, NY. : Watson-Guptill [distributor], Watson-Guptill [distributor], c2005. - 176 p. : col. ill.

ISBN: 1584710780 (hbk.)

Subjects--Topical Terms:
Brand name products
Brand name products--Management
Advertising
Business names
Product management

LC Class. No.: HD69.B7 / P69