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Negen, Bob, 1956-

Marketing your retail store in the Internet age / [book] Bob and Susan Negen - Hoboken, NJ : J. Wiley & Sons, c2007. - ix, 246 p. : ill.

Includes index

ISBN: 0470043938 (cloth) 9780470043936 (cloth)

Subjects--Topical Terms:
Stores, Retail
Retail trade
Consumers
Internet marketing

LC Class. No.: HF5429 / .N413