Up against the retail giants : targeting weakness, gaining an edge /
Samli, A. Coskun
Up against the retail giants : targeting weakness, gaining an edge / [book] A. Coskun Samli - Mason, OH : Thomson, c2004. - xxv, 194 p. : ill.
Includes bibliographical references and index
Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance
0324233086 (alk. paper)
Stores, Retail--Management
Marketing--Management
Small business--Management
Retail trade--Management
HF5429 / .S277
Up against the retail giants : targeting weakness, gaining an edge / [book] A. Coskun Samli - Mason, OH : Thomson, c2004. - xxv, 194 p. : ill.
Includes bibliographical references and index
Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance
0324233086 (alk. paper)
Stores, Retail--Management
Marketing--Management
Small business--Management
Retail trade--Management
HF5429 / .S277
