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Falk, Edgar A.

1001 ideas to create retail excitement / [book] One thousand one ways to create retail excitement Edgar A. Falk - Rev. ed. - New York : Prentice Hall, 2003. - xvii, 302 p.

Includes index

ISBN: 0735203431

Subjects--Topical Terms:
Retail trade
Sales promotion
Marketing

LC Class. No.: HF5429 / .F242 2003