Retailization : brand survival in the age of retailer power /
Thomassen, Lars
Retailization : brand survival in the age of retailer power / [book] Lars Thomassen, Keith Lincoln, & Anthony Aconis - Philadelphia : Philadelphia : Kogan Page, 2006. - xviii, 221 p. : ill.
Includes bibliographical references (p. [199]-209) and index
0749446897 9780749446895
Retail trade
Brand name products
HF5429 / .T439
Retailization : brand survival in the age of retailer power / [book] Lars Thomassen, Keith Lincoln, & Anthony Aconis - Philadelphia : Philadelphia : Kogan Page, 2006. - xviii, 221 p. : ill.
Includes bibliographical references (p. [199]-209) and index
0749446897 9780749446895
Retail trade
Brand name products
HF5429 / .T439
