E-commerce : business, technology, society /

Laudon, Kenneth C., 1944-

E-commerce : business, technology, society / [book] Kenneth C. Laudon, Carol Guercio Traver - 4rd ed. - Boston : Pearson/Addison Wesley, c2008. - 879 p.: col. ill.

Includes bibliographical references and index

9780136006459 0136006450


Electronic commerce
Internet marketing
Information technology

HF5548.32 / .L38 2008