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Burns, Alvin C.

Basic marketing research : using Microsoft Excel data analysis / [book] Alvin C. Burns, Ronald F. Bush - 2nd ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2008. - 510 p.

Includes bibliographical references and index

ISBN: 0132059584 9780132059589

Subjects--Uniform Titles:
Microsoft Excel (Computer file)

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .B778 2008