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McDaniel, Carl D.

Marketing research / [book] Carl McDaniel, Jr., Roger Gates - 7th ed. - Hoboken, NJ : John & Wiley, c2007. - xvii, 623 p. [59 p.] : ill. + 1 CD-ROM (4 3/4 in.)

"SPSS 14.0 student version, for Windows 2000, XP, and ME"--CD-ROM

Includes bibliographical references and index

ISBN: 0471755281 (hbk.) 9780471755289 (hbk.)

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .M382M 2007