Best practice in market research /
Best practice in market research / [book]
edited by Peter Mouncey, Frank Wimmer
- Hoboken, NJ : Wiley, c2007.
- 678 p.
Includes bibliographical references and index
9780470065273 0470065273
Marketing research
HF5415.2 / .B458
Includes bibliographical references and index
9780470065273 0470065273
Marketing research
HF5415.2 / .B458