In search of a new logic for marketing : foundations of contemporary theory /
Gronroos, Christian, 1947-
In search of a new logic for marketing : foundations of contemporary theory / [book] Christian Gronroos - Hoboken, NJ : Hoboken, NJ : John Wiley & Sons Ltd., c2007. - xi, 223 p. : ill.
Includes bibliographical references and index
0470061278 9780470061275 9780470061299 0470061294
Marketing
HF5415 / .G755
In search of a new logic for marketing : foundations of contemporary theory / [book] Christian Gronroos - Hoboken, NJ : Hoboken, NJ : John Wiley & Sons Ltd., c2007. - xi, 223 p. : ill.
Includes bibliographical references and index
0470061278 9780470061275 9780470061299 0470061294
Marketing
HF5415 / .G755
