Measuring marketing : 103 key metrics every marketer needs /
Davis, John, 1960 Feb. 17-
Measuring marketing : 103 key metrics every marketer needs / [book] John Davis - Hoboken, NJ : Hoboken, NJ : John Wiley & Sons (Asia), c2007. - xvii, 408 p. : ill.
Includes bibliographical references and index
0470821329 9780470821329
Marketing--Evaluation
Marketing research
HF5415 / .D366
Measuring marketing : 103 key metrics every marketer needs / [book] John Davis - Hoboken, NJ : Hoboken, NJ : John Wiley & Sons (Asia), c2007. - xvii, 408 p. : ill.
Includes bibliographical references and index
0470821329 9780470821329
Marketing--Evaluation
Marketing research
HF5415 / .D366
