มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Nichols, David, 1967-

Return on ideas : a practical guide to making innovation pay / [book] David Nichols - Hoboken, NJ : Hoboken, NJ : John Wiley & Sons, c2007. - xvi, 261 p. : ill.

"A Brandgym book"--Cover Includes index

ISBN: 9780470028575 0470028572

Subjects--Topical Terms:
Product management
Brand name products
Diffusion of innovations

LC Class. No.: HF5415.15 / .N53