Service management and marketing : customer management in service competition /
Gronroos, Christian,
Service management and marketing : customer management in service competition / [book] Christian Grönroos - 3rd ed. - Hoboken, NJ : J. Wiley & Sons, c2007. - x, 483 p. : ill.
Includes bibliographical references and index
9780470028629
Service industries--Marketing
Customer services
HD9980.5 / .G755 2007
Service management and marketing : customer management in service competition / [book] Christian Grönroos - 3rd ed. - Hoboken, NJ : J. Wiley & Sons, c2007. - x, 483 p. : ill.
Includes bibliographical references and index
9780470028629
Service industries--Marketing
Customer services
HD9980.5 / .G755 2007
