The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly /
Scott, David Meerman
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / [book] by David Meerman Scott - Hoboken, N.J. : John Wiley & Sons, Inc., c2007. - xx , 275 p.
Includes index
9780470113455 0470113456
Internet marketing
Public relations
HF5415.1265 / .S393
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / [book] by David Meerman Scott - Hoboken, N.J. : John Wiley & Sons, Inc., c2007. - xx , 275 p.
Includes index
9780470113455 0470113456
Internet marketing
Public relations
HF5415.1265 / .S393
