Branding governance : a participatory approach to the brand building process /
Ind, Nicholas
Branding governance : a participatory approach to the brand building process / [book] Nicholas Ind and Rune Bjerke - Hoboken, NJ : Hoboken, NJ : John Wiley & Sons, c2007. - xii, 276 p.
Includes bibliographical references and index
9780470030752 (cloth)
Product management
Branding (marketing)
HD69.B7 / I381
Branding governance : a participatory approach to the brand building process / [book] Nicholas Ind and Rune Bjerke - Hoboken, NJ : Hoboken, NJ : John Wiley & Sons, c2007. - xii, 276 p.
Includes bibliographical references and index
9780470030752 (cloth)
Product management
Branding (marketing)
HD69.B7 / I381
