มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Kumar, V., 1957-

Customer relationship management : a database approach / [book] V. Kumar, Werner J. Reinartz - Hoboken, N.J. : Wiley, c2006. - xxiv, 323 p. : ill.

Includes bibliographical references and index

ISBN: 0471271330

Subjects--Topical Terms:
Customer relations--Management
Customer relations--Data processing

LC Class. No.: HF5415.5 / .K963 2006