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Nadeau, Raymond

Living brands : collaboration + innovation = customer fascination / [book] Raymond A. Nadeau - New York : McGraw-Hill, c2007. - xxx, 302 p. : ill.

Includes bibliographical references (p. [287]-288) and index

ISBN: 0071466142 (alk. paper) 9780071466141

Subjects--Topical Terms:
Brand name products
Advertising--Brand name products

LC Class. No.: HD69.B7 / N134