Strategy : winning in the marketplace : core concepts, analytical tools, cases /

Thompson, Arthur A., 1940-

Strategy : winning in the marketplace : core concepts, analytical tools, cases / [book] Arthur A. Thompson, John E. Gamble, A.J. Strickland - 2nd ed. - Boston, Mass. : McGraw-Hill, 2006. - 1 v. (various pagings) : col. ill.

Includes bibliographical references and indexes

0072989904 0073203130


Strategic planning
Industrial management
Conglomerate corporations--Management
Strategic planning--Case studies

HD30.28 / .T543 2006