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Palmer, Adrian

Principles of services marketing / [book] Adrian Palmer - New York : New York : McGraw-Hill, c2008. - xviii, 606 p. : ill.

Includes bibliographical references (p. [331]-340) and index

ISBN: 0077116275 9780077116279

Subjects--Topical Terms:
Marketing--Management
Service industries--Marketing

LC Class. No.: HF5415.13 / .P265 2008