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Perreault, William D.

Essentials of marketing : a marketing strategy planning approach / [book] William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy - 11th ed. - Boston, MA : McGraw-Hill/Irwin, c2008. - 655 p. + 1 CD-Rom

Includes index

ISBN: 9780073282879 (CDRom) 0073282871 (CD-Rom) 9780071284608 (CD-Rom) 0071284605 (CD-Rom) 9780071283342 007128334x

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .P426 2008