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Cooper, Donald R.

Marketing research / [book] Donald R. Cooper, Pamela S. Schindler - New York : McGraw-Hill/Irwin, c2006. - xix, 790 p. : ill. + 1 CD-ROM (3 1/2 in.) - The McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references (p. 726-749) and indexes

ISBN: 0071115706

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .C635 2006