มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Marketing / [book] Roger A. Kerin ... [et al.] - 8th ed. - New York : McGraw-Hill/Irwin, c2006. - xlvi, 733 p. : col. ill., col. maps - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references (p. 673-700) and indexes

ISBN: 0071116087 9780071116084

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .M294 2006