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Jobber, David

Principles and practice of marketing / [book] Davd Jobber - 5th ed. - Maidenhead : McGraw-Hill, 2007. - 1022 p. : ill. + 1 CD-Rom

Includes bliography and index

ISBN: 9780077114152 0077114159

Subjects--Topical Terms:
Marketing
Produce trade

LC Class. No.: HF5349 / .D576 2007