มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Wood, Marian Burk

The marketing plan handbook / [book] Marian Burk Wood - 3rd ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xv, 190 p. : ill.

Includes bibliographical references (p. 168-180) and index

ISBN: 0132237555 (pbk.) 9780132237550 (pbk.)

Subjects--Topical Terms:
Marketing--Management--Handbooks, manuals, etc.

LC Class. No.: HF5415.13 / .W66 2008