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Clow, Kenneth E.

Integrated advertising, promotion, & marketing communications / [book] Kenneth E. Clow, Donald Baack - 3rd ed. - New York : Pearson/Prentice Hall, 2007. - xxvii, 538 p. : ill.

Includes bibliographical references and indexes

ISBN: 0131405462

LCCN: 2003043373

Subjects--Topical Terms:
Communication in marketing
Advertising

LC Class. No.: HF5415.123 / .C58 2007