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Baker, Michael John

Product strategy and management / [book] Michael Baker and Susan Hart - 2nd. ed. - Englewood Cliffs, NJ : Prentice Hall, c2007. - ix, 541 p. : ill

Includes bibliographical references and index

ISBN: 9780273694502

Subjects--Topical Terms:
Production management
New products--Case studies--Case studies

LC Class. No.: HF5415.15 / .B168 2007