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Duncan, Tom

Integrated marketing communications / [book] Tom Duncan, Hans Ouwersloot - London : London : McGraw-Hill, 2008. - 523 p.

ISBN: 9780077111205 0077111206

Nat. Bib. Agency Control No.: 013623910 Uk

Subjects--Topical Terms:
Communication in marketing

LC Class. No.: HF5415.123 / .D912