A preface to marketing management /

Peter, J. Paul.

A preface to marketing management / [book] J. Paul Peter, James H. Donnelly, Jr. - 11th ed. - Boston : Irwin/McGraw-Hill, c2008. - xiv, 280 p. : ill.

0071283358 9780071283359


Marketing--Management

HF5415.13 / .P478 2008