Marketing strategy : a decision-focused approach /
Walker, Orville C.
Marketing strategy : a decision-focused approach / [book] Orville C. Walker, John W. Mullins, Jean-Claude Larreche - 6th ed - Boston : McGraw-Hill/Irwin, c2008. - xx, 346 p. : chiefly col. ill. - McGraw-Hill/Irwin series in marketing .
0071263918 9780071263917
Marketing--Management
HF5415.13 / .W182 2008
Marketing strategy : a decision-focused approach / [book] Orville C. Walker, John W. Mullins, Jean-Claude Larreche - 6th ed - Boston : McGraw-Hill/Irwin, c2008. - xx, 346 p. : chiefly col. ill. - McGraw-Hill/Irwin series in marketing .
0071263918 9780071263917
Marketing--Management
HF5415.13 / .W182 2008
