มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Peter, J. Paul.

Marketing management : knowledge and skills / [book] J. Paul Peter, James H. Donnelly, Jr. - 8th ed. - Boston : McGraw-Hill/Irwin, c2007. - xvii, 813 p. : ill.

Includes bibliographical references (p. 789-795) and indexes

ISBN: 007125983x 9780071259835

Subjects--Topical Terms:
Marketing--Management
Marketing--Management--Case studies

LC Class. No.: HF5415.13 / .P478M 2007