มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Bearden, William O., 1945-

Marketing : principles & perspectives / [book] William O. Bearden, Thomas N. Ingram, Raymond W. LaForge - 5th ed. - New York : McGraw-Hill/Irwin, c2007. - xl, 596 p. : col. ill. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and indexes

ISBN: 0073101206 9780071105859 0073224332 (CD-ROM)

Subjects--Topical Terms:
Marketing--United States

LC Class. No.: HF5415.1 / .B380 2007