มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Kerin, Roger A., 1947-

Strategic marketing problems : cases and comments / [book] Roger A. Kerin, Robert A. Peterson - 11th ed. - Upper Saddle River, N.J. : Pearson/Prentice-Hall, c2007. - x, 722 p. : ill., map

ISBN: 0132335719

Subjects--Topical Terms:
Marketing--Case studies--Case studies
Marketing--Management--Case studies

LC Class. No.: HF5415.135 / .K39 2007