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Solomon, Michael R.

Marketing : real people, real choices / [book] Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart - 5th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2008. - xxxii, 608 p. : ill. (chiefly col.)

Includes bibliographical references and index

ISBN: 0132299208 (alk. paper) 9780132299206 (alk. paper) 9780131579101 (pbk) 013157910X (pbk)

Subjects--Topical Terms:
Marketing--Vocational guidance

LC Class. No.: HF5415.35 / .S65 2008