Power brands : measuring, making and managing brand success /
Riesenbeck, Hajo
Power brands : measuring, making and managing brand success / [book] Hajo Riesenbeck and Jesko Perrey - Weinheim : Wiley-VCH, c2007. - xii, 272 p. : ill. (chiefly col.)
An adaptation to global markets of a title first published for the German market, 2004; 2nd German ed. published: Heidelberg : Redline Wirtschaft, 2005, under title: Mega-Macht Marke : Erfolg messen, machen, managen. Cf. p. ix.
Includes bibliographical references (p. 267-269) and index
9783527502820
Brand name products
Power brands : measuring, making and managing brand success / [book] Hajo Riesenbeck and Jesko Perrey - Weinheim : Wiley-VCH, c2007. - xii, 272 p. : ill. (chiefly col.)
An adaptation to global markets of a title first published for the German market, 2004; 2nd German ed. published: Heidelberg : Redline Wirtschaft, 2005, under title: Mega-Macht Marke : Erfolg messen, machen, managen. Cf. p. ix.
Includes bibliographical references (p. 267-269) and index
9783527502820
Brand name products
