มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Aaker, David A.

Marketing research / [book] David A. Aaker, V. Kumar, George S. Day - 9th ed. - Hoboken, NJ : Wiley, c2007. - xvii, 774 p. : ill.

Includes bibliographical references and index

ISBN: 0470050764 (cloth) 9780470050767

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .A14 2007