มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

McDaniel, Carl D.

Marketing research essentials / [book] Carl McDaniel, Roger Gates - 6th ed. - Hoboken, N.J. : Wiley, c2008. - xx, 493, [30] p. : ill. + 1 CD-ROM (4 3/4 in.)

Accompanying CD-ROM contains SPSS 14.0, student version Previous ed.: 2006

Includes bibliographical references and index


System requirements for accompanying CD-ROM: Windows 2000, XP, and Me

ISBN: 9780470131985 (pbk.) 0470131985 (pbk.)

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .M382 2008