Consumer behaviour /

Evans, Martin

Consumer behaviour / [book] Consumer behavior Martin Evans, Ahmad Jamal, Gordon Foxall - Hoboken, NJ : John Wiley & Sons, Ltd., c2006. - xv, 404 p. : ill.

Includes bibliographical references (p. [368]-388) and index

Individual aspects of consumer behaviour -- Social and group aspects of consumer behaviour -- Integrated approaches to consumer behaviour

0470093528 (alk. paper) 9780470093528


Consumer behavior

HF5415.32 / .E933 2006