มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Donaldson, Bill, 1948-

Strategic market relationships : from strategy to implementation / [book] Bill Donaldson, Tom O'Toole - 2nd ed. - New York : Wiley, c2007. - xiii, 269 p. : ill.

Includes bibliographical references and index

ISBN: 9780470028803

Subjects--Topical Terms:
Relationship marketing
Strategic alliances (Business)
Business networks
Industrial management

LC Class. No.: HF5415.55 / .D66 2007