มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Pearce, John A.

Formulation, implementation, and control of competitive strategy / [book] John A. Pearce II, Richard B. Robinson, Jr. - 10th ed. - Boston, Mass. : McGraw-Hill, 2007. - 426 p. : ill.

Includes bibliographical references and index

ISBN: 0071107185 9780071107181

Subjects--Topical Terms:
Strategic planning
Strategic planning--Case studies

LC Class. No.: HD30.28 / .P338 2007