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Hartley, Robert F., 1927-

Marketing mistakes and successes / [book] Marketing mistakes & successes Robert Hartley - 9th ed - Hoboken, NJ : Wiley, c2008. - xii, 416 p. : ill.

Includes index

ISBN: 9780470087008

Subjects--Topical Terms:
Management--Case studies

LC Class. No.: HF5415.1 / .H332 2008