Introduction to e-commerce /
Rayport, Jeffrey F.
Introduction to e-commerce / [book] Jeffrey F. Rayport, Bernard J. Jaworski - 2nd ed. - Boston : McGraw-Hill Irwin MarketspaceU, c2004. - xxvii, 516 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071232664
Electronic commerce
HF5548.32 / .R393 2004
Introduction to e-commerce / [book] Jeffrey F. Rayport, Bernard J. Jaworski - 2nd ed. - Boston : McGraw-Hill Irwin MarketspaceU, c2004. - xxvii, 516 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071232664
Electronic commerce
HF5548.32 / .R393 2004
