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Pelton, Lou E.

Marketing channels : a relationship management approach / [book] Lou E. Pelton, David Strutton, James R. Lumpkin - 2nd ed - Boston : McGraw-Hill/Irwin, c2002. - xxvi, 514 p. : ill. - McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and index

ISBN: 0071207058 (international edition : alk. paper)

Subjects--Topical Terms:
Marketing channels
Relationship marketing

LC Class. No.: HF5415.129 / .P393 2002