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Lehmann, Donald R.

Product management / [book] Donald R. Lehmann, Russell S. Winer - 4th ed - Boston : McGraw-Hill/Irwin, 2005. - xvi, 494 p. : ill. - McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and indexes

ISBN: 0071238328 (international edition : alk. paper)

Subjects--Topical Terms:
Product management

LC Class. No.: HF5415.15 / .L523 2005