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Stone, Bob, 1918-

Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / [book] Bob Stone and Ron Jacobs - 8th ed - New York : McGraw-Hill, c2008. - xxviii, 663 p. : ill.

Includes index

ISBN: 9780071458290 0071458298

Subjects--Topical Terms:
Direct marketing

LC Class. No.: HF5415.126 / .S877 2008