มุมมองปกติ มุมมองแบบ MARC มุมมองแบบ ISBD

Lehmann, Donald R.

Analysis for marketing planning / [book] Donald R. Lehmann, Russell S. Winer - 7th ed - Boston : McGraw-Hill Irwin, c2008. - xii, 299 p. : ill.

Includes bibliographical references and index

ISBN: 9780073529844 (alk. paper) 0073529842 (alk. paper)

Subjects--Topical Terms:
Marketing--Management--United States

LC Class. No.: HF5415.13 / .L523 2008