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Ghauri, Pervez

International marketing / [book] Pervez Ghauri. Philip R. Cateora - 2nd ed - London. : McGraw-Hill/Irwin, c2006. - xxxiv, 664 p. : col. ill., col. maps

Includes index

ISBN: 0077108302 (alk. paper) 9780077108304 (alk. paper)

Subjects--Topical Terms:
Export marketing
International business enterprises

LC Class. No.: HF1416 / .G411 2006