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Kelly, Francis J., 1956-

The breakaway brand : how great brands stand out / [book] Francis J. Kelly III, Barry Silverstein - New York : McGraw-Hill, c2005. - xiv, 289 p. : ill.

Includes bibliographical references (p. 269-276) and index

ISBN: 0072262370

Subjects--Topical Terms:
Branding (marketing)

LC Class. No.: HD69.B7 / K29B