Managing product and service development : text and cases /
Thomke, Stefan H.
Managing product and service development : text and cases / [book] Stefan Thomke - Boston, Mass. : McGraw-Hill/Irwin, c2007. - vii, 592 p. : ill.
Includes bibliographical references and index
9780071107556 (international ed. : alk. paper) 007110755X (international ed. : alk. paper)
New products--Case studies--Case studies
Product management--Case studies
HF5415.153 / .T465
Managing product and service development : text and cases / [book] Stefan Thomke - Boston, Mass. : McGraw-Hill/Irwin, c2007. - vii, 592 p. : ill.
Includes bibliographical references and index
9780071107556 (international ed. : alk. paper) 007110755X (international ed. : alk. paper)
New products--Case studies--Case studies
Product management--Case studies
HF5415.153 / .T465
