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Kerner, Noah

Chasing cool : standing out in today's cluttered marketplace / [book] Noah Kerner and Gene Pressman with Andrew Essex - 1st Atria Books hardcover ed - New York : Atria Books, 2007. - xvi, 248 p. : ill.

Includes index

ISBN: 0743497090 9780743497091

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K39C